The Best Educational Science Book For Studying Human Anatomy

If you are searching for an anatomy atlas then you have probably already heard of Grant, Netter and of course Gray’s. An Atlas of Anatomy (Thieme Anatomy) by Gilroy, MacPherson, Ross and Schuenke should be considered up there with the best. Gilroy’s atlas is blessed with over 2000 impressive full-colour illustrations by Voll and Wesker. These two artists have managed to achieve an effective 3-dimensional representation of structures. An excellent bonus feature with this atlas of anatomy is the rub-off code you get which gives you access to the interactive website “winkingskull.com”. The atlas contains many tables and charts providing ready reference and easy to find information at a glance. It has been written as a tool for learning anatomical relationships, not as a surgeon’s reference. Great for students, because you can “read” a chapter and the book will help you build an understanding of the body. You will likely have those “Aaaaahhh…that makes sense” moments unlike Netter’s and Grant’s which can be a bit heavy going.

If you ever need to see a tendon or muscle that is the source of symptoms or you need to refer back to an anatomy text from school to remind yourself of the relationship between structures or you are a student taking anatomy then the newly published book from Thieme, Atlas of Anatomy should be on your reference shelf. Of the several atlases that are available to the student, the atlas of anatomy by Gilroy is one of the most useful and complete. The completeness of this atlas of anatomy along with its presentation, clarity of illustrations, and content brings everything together for the student. I must return to the illustrations as they have exceptional clarity, which makes them visually pleasing and engaging. The atlas employs excellent organizational strategies; it is filled with excellent illustrations, diagrams and clinical notes.

The atlas is very well organized leading the reader step-by-step through each region of the body. Beginning with the foundations of the skeleton and then adding in turn the muscles, organs, vessels, nerves, and finally presenting topographic anatomy to complete the picture.

Key Features:
– Over 2000 full-colour illustrations of exquisite detail
– Concise introductory texts for each new topic
– Clinical correlates and images, including radiographs, MRIs, CT scans, and endoscopic views
– Muscle Fact pages
– Navigators that orient the reader with location and plane of dissection
– A scratch-off code provides access to an interactive online study aid

This atlas of anatomy is a brilliant masterpiece, filled with anatomical illustrations of great accuracy, appropriately labelled and aesthetically appealing. It flows logically and systematically through the regions of the body. Indispensable not only for medical students, medical residents in surgical specialties, but also for health professionals and practitioners. This atlas would not look out of place in a home library either. This atlas provides everything in just the right format, making the mastery of human anatomy eminently achievable.

Doable and Educational Science Fair Projects

When thinking about taking on a science fair project, there may be budget constraints that you have not considered. There are plenty of projects that require the purchase of expensive equipment and sophisticated tools, but the truth of the matter is that a winning science fair project is not necessarily an expensive one. When performed with a close attention to detail and with a full understanding of the concepts behind the experiment, there are many economical science fair projects that can still be quite impressive.

In the first place, take a look at running a science fair project based on botony. Botony involves the study of plants and how well they grow, and the supplies are easily purchased from a home and garden store. You can even grow sprouts in plastic yogurt cups if you have smallish plants. Consider what might make plants grow, and what factors you can experiment with. For instance, adjusting the alkaline or acidic quality of the soil only requires soil additives and pH strips, while adjusting the quality of light can involve taking the plants in and out of the sun or covering them with colored cellophane.

Another area you might want to investigate is behavioral science. If you have pets, this can be a good way to test hypotheses on animals. Running rats or mice through a maze or calculating the speed with which dogs or cats take to solve simple problems or learn tricks can be a great way to get the judges’ attention. Include plenty of pictures of your test subjects and remember to consider what the consequences of the experiments might be to the animals’ health or emotional well-being.

When you want to put together a great science fair project, don’t forget that you can also use your classmates as test subjects. Understanding things like digestion and nutrition and the effect they might have on the human body is a great simple experiment for students to engage in. For instance, you can feed your classmates different snacks and time how long it takes for them to run or how fast they run. Experiments like this require a good sample size of students, but after that, you simply need different snacks and a stop watch!

If you are thinking about something more elaborate, think about growing mold. Mold and fungi require heat and a substrate to grow, and one way to figure out exactly what molds look like and how they develop is to try growing them on different substrates. Try growing molds on bread, on cheese and on a slice of lunchmeat, and seeing what develops. Keep an observation log of the mold and how it spreads.

When you are looking for a great science fair experiment, remember there are plenty of projects that do not require a lot of cash. Keep things simple, keep good records, and you can be sure to get a good grade.

Wanamaker Was Right – Getting the Most Out of Your Firm’s Print Ads

John Wanamaker practically invented retailing. It was the late 19th Century, and he was bringing thousands of shoppers to his downtown Philadelphia department store with all sorts of gimmicks and innovations.Advertising was one of these innovations. And, Wanamaker was spending fortunes on the city’s papers.Despite his success, Wanamaker used to complain. He’d say that he was confident that half of what he was spending on advertising worked… but that he couldn’t tell which half.Not Much Has Changed Most big law firm managing partners understand how Wanamaker felt. You’re probably planning your first campaign, looking for ways to do a better job with what’s out there now, wondering if you’re on the right track or idling somewhere in between.Whatever your status, the following offers a few corrections or confirmations. It begins with a word about having the right expectations, the issue that usually stays on top for most managing partners.Setting The Bar Lots of studies show that print advertising is the best way known to “get found.” It’s efficient and, if well-produced and well-distributed, faster than anything else at getting your name and message out there.On its own, however, it is not likely to get the phone ringing with new business. That’s because ads largely are a cognitive tool–one that lets its viewers know you exist. Ads impart information.Rainmakers know, however, that information alone won’t get you hired. That takes connecting emotionally with clients, something that recognizes that people buy from people.Print ads generally lack the capacity to convey the emotional charge it takes to “get picked”. Good ads will get you on the short-list. They’ll soften the sale. But the rest is largely up to you and your rainmaking skills.What’s A “Good” Ad? First, it has to get noticed. That takes using an image that will arrest the viewer’s eye. That’s tough, considering the relentless bombardment of images and messages each of us endures or ignores every day.Robes and globes probably won’t get the job done. Neither will pictures of gavels, scales of justice, law libraries, briefcases, huddles of lawyers, or any other hackneyed, hidebound image.Look instead for an image that conveys wit. Or sophistication. Or intelligence. Look for an image that illustrates your firm’s values and personality. An image that sets you apart and relates to your clients’ self-interest.Second, your ad has to be readable. Think of it as you would a billboard. Remember that your clients are blasting through whatever magazine, newspaper, or airport in which you’ve placed your ad.Can you read and process more than seven words when you drive by them at 70 MPH? When you’re also checking your PDA and carrying on one or more conversations?Too many words in an ad will lose a viewer’s attention, no matter how firmly the image grabs them. That’s true of both the headline and your ad’s text.In fact, a few of the wrong words will lose them. Keep the focus on suggesting value to them and away from stating your credentials for the sake of impressing anyone with them.We Can Do That! Resist the urge to produce a print ad by yourselves if you have no background or experience in advertising. Especially the written part. Ad copy is tough to write. It suspends rules. It’s conceptual. Writing it is an art.Lawyers can write. Many can write well. But it’s extremely rare to find one–let alone a group of lawyers–who can compose an ad. Much less a series of ads.It’s rare to find an attorney who can write like an artist.Is This Working? It’s a matter of when, not if, your partners will ask about ROI. They live in a quid pro quo world. And, after all, it’s their money.Tell them the following. “We don’t know if it’s working and have no way of finding out. The mathematical model has not been invented to reliably measure the impact of advertising.”Tell them about John Wanamaker.Cutting through the Clutter People are a little like radio receivers. They have different abilities to pull in weaker signals and to keep the stronger ones separate.Your job is to send a signal with enough strength and clarity to get picked up easily…regardless of any inconsistencies at the other end.This is where it pays to be consistent. Have you just re-launched your Web site or re-designed your letterhead? Plan to? Then tie your ads to the color palette, the message and anything else that represents your image and that’s already–or, about to be–out there.Remember, too, that once is not enough. In fact, once is a waste. I swear by the studies which suggest making seven impressions to get and to stay top-of-mind.So, figure on at least seven insertions each year for your ads. That’s on the low end. It assumes that you’re mailing, calling, socializing with, and otherwise making impressions on anyone who matters to you and your business.How Asymmetry Helps There’s another key to getting your ad noticed and remembered when it’s just one of an avalanche of competing messages and images from others. This is the part of your campaign that recognizes that most consumers bore easily.Boredom will kick in if your ad’s targets see the same image and message from you week after week, month after month.So, vary. Create two or three complementary print ads, budget permitting, and alternate their placement. Make them all part of a consistent theme and look, but with enough variety that your public notices each ad each time with a little surprise (even when they’ve seen the ads before) while still associating them with you and your campaign.Silence offers the same thing. Go dark in the summer and holiday months, when your customers are on the beach…mentally or physically. This will heighten the impact of your ads when they reappear. And, it will save you some money!Reaching The Right People Even the best ads won’t do you much good if they’re in the wrong place. Here’s where being strategic figures in.Assuming you have a limited budget, what’s your top objective?o Getting merger candidates to take you seriously?o Attracting outstanding law students or laterals?o Making your existing clients feel proud that you represent them?o Making your internal audiences more aware that marketing and selling matter at your firm?o Letting a business or industry sector know that you exist?Each of these objectives indicates a different, targeted media. Sometimes that’s a local B2B periodical. Other times, it’s a national trade publication read by managing partners.Keeping This in Perspective Most of you have probably studied the available placement options. You’ve noticed that they’re on to you.Most B2B periodicals have ads from law firms. Some (e.g., the ones read by corporate counsel) are chock-full of law firm ads.Publishers and their sales departments have, therefore, made it harder for a firm to get noticed because of the success they’ve had with law firms. Their attractiveness has made them less attractive.So, keep advertising in its proper perspective. Print advertising for law firms has an important but limited purpose.Difficulties aside (e.g., competition, weak ads, etc.), print ads work. But they work best when they’re deployed in combination with other, coordinated get-found and get-picked activities.Doing nothing is the only option with virtually certain results. Wanamaker knew that.